About Us

Welcome to the Innovation Lab, presented by Blurb

Where creators are invited to push the boundaries of print and let us know what you want to see next.

Origin of the Lab

For 2 years Blurb has been building, testing, and iterating this store (originally launched as MDBY) to bring new print technology to life - from the streamlined creation experience to the unique physical products.

Launched in 2023 to consumers, we’ve built a library of knowledge and are now expanding these products to you, our creative customers, to drive more innovation and learnings.


We’re ready for our next phase...

Our Goal

We want to understand what our Blurb creators want to see from us next, and determine what (if any of these products) we should offer on Blurb.com.


We aspire to be a partner who can launch new products responsibly and meet your needs. Through this experience we aim to uncover a community of innovators, people who are eager to push the boundaries and be a part of Blurb’s endeavors to lead the market.

Our Ask

We want you to help us build towards the future of Blurb.


Blurb’s creators are some of the best independent creatives in the world, and we want your feedback to help us develop products that are exciting, competitive, and ultimately help you grow.

After receiving your order, we will provide a short survey to make it easy for you to tell us what you love, what you’re missing, and what you really didn’t like. We know you’re busy, so we promise to keep it to the point and direct, all we ask for is 10 minutes of your time.

We’re the Innovation Lab - a dedicated experience bringing new, boundary-pushing products to our core Blurb customers.

This place doesn’t have all the bells and whistles you may be used to with Blurb, but that’s ok! We’re not here to replace our flagship platform, but rather to innovate fast and smart in a bit of a vacuum so as to not disrupt or take away from our every day operations and customer’s needs.


We encourage you to visit our FAQ page or contact support for more information about how it works, what to expect, and more.